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Title Digital Content Manager
Ref HE/4307
Directorate Communications
Preferred Location Birmingham
Salary £28,644 - £31,078
Number of Positions 2
Working Pattern Full Time
Closing Date 07 Jan 2018

About Us

We are responsible for operating, maintaining and improving England’s motorways and major A roads. Consider that a third of all traffic, two thirds of heavy goods vehicles, and 98% of UK businesses rely on them, and you can see why our roads, and what we do, matters so much.

It’s an exciting time to begin a career with Highways England as we invest £11 billion in our motorways and A Roads boosting capacity, tackling congestion and improving safety which why we’re so grateful to our c 4,500 employees around the country. When you work with us, you're helping to connect communities, sustain business and support the economy. And with responsibility for major projects, working here is also a great move for your career.

Job Description

Due to continued growth and investment, Highways England is looking to recruit two Digital Content Managers to join our expanding teams in Birmingham.

One person will report to the Senior Digital Content Manager and the other to the Social Media Manager, you will plan and manage content within the corporate communications channels, whilst being responsible for generating and publishing engaging and effective content across a range of channels including websites, intranet, campaign sites and social media. You will work closely with digital service managers, creative teams and subject experts to identify and plan content that delivers Highway England’s Communications Management Strategy targets.

Day to day

  • Managing day to day delivery of corporate digital channels including intranet, website, secure websites and social media.
  • Provide editorial control for channels and publish approved content.
  • Ensure content is fit for purpose and is delivered through appropriate channels to best reach target audiences.
  • Ensure that services are delivered to Cabinet Office accessibility and editorial standards where they apply.
  • Deliver services that are compliant with the digital and social media editorial policies.
  • Manage responsive digital channels that meet customer needs and support business objectives, providing a business partner service for Highways England staff and supply chain for digital content.
  • Edit and provide content for publication on the GOV.UK platform and other corporate platforms.
  • Manage moderation and engagement with customers through corporate social media channels.
  • Manage removal and archive of content from corporate and social media channels.
  • Collect and evaluate statistics for digital channels and projects.
  • Evaluate feedback to drive continuous improvement for corporate digital content and engagement.
  • Support Digital Service Delivery.
  • Managers in delivering digital projects, developments and improvements.

About you

  • Knowledge of building websites/services.
  • Knowledge of Google Analytics.
  • WordPress and GDS GOV.UK publishing platform.
  • Agile project management.
  • Social media management platforms, e.g. Hootsuite, Radian 6 or Brandwatch.
  • Working with suppliers and partners to achieve commercial outcomes.
  • Delivering digital content and social media activity to tight deadlines.
  • Written communication skills and knowledge of editorial standards.

Applying - Closing Date Sunday 7th January

So we can really get to know you and what you can offer please include a CV with your application.

You’re also encouraged to include a covering note explaining how you're a great match for us: so please tell us how your skills, experience and qualifications meet both the role, and Highways England, requirements.

We’re expecting this role to be popular, so we may need to close the advert early if response is strong so to avoid disappointment, please apply as soon as possible

Help keep England moving. We look forward to hearing from you.

For a full list of our vacancies please apply at

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